B.Sc. Marketing

Department of Marketing

Program Overview

Our Marketing program is designed to produce dynamic marketing professionals well-versed in digital strategies, consumer behavior, and brand management. Students learn to create value for organizations through creative and data-driven marketing techniques.

Curriculum Highlights

• Consumer Behavior
• Marketing Research & Analytics
• Digital & Social Media Marketing
• Brand Management
• Integrated Marketing Communications
• Sales Management

Admission Requirements

Applicants must possess at least five (5) O'Level credits including English Language, Mathematics, Economics, and any two other relevant subjects. See General Requirements.

Career Prospects

• Marketing Manager
• Digital Marketing Strategist
• Brand Consultant
• Market Research Analyst
• Advertising Account Executive